I'm Sharon Kolenda

Founder of Doorway For Success

Founder of Doorway For Success

Creative graphic designer, technical geek, with a wealth of business experience.

I’m that person people go to when they need to get the back-end pieces of their business in order and to keep things running smoothly. From designing social media content, to calendar/contact management, to website updates, to billing.

Having worn many different corporate hats becoming a systems engineer and business process expert, I accumulated a wealth of finance, marketing, technology and business expertise redesigning GE Capital and Pepsico’s entire business model, learning as I went. All this while earning a Bachelors in Computer and a Masters in Organizational Leadership.

Now, I have the pleasure of using these skills working with solopreneurs and small businesses helping them stabilize and grow their businesses.

Social Media

Marketing Tasks

Design

Website

Admin Tasks

Customer Service

INBOX

MANAGEMENT

GENERAL CLERICAL

WEBSITE / BLOG

CONTENT CREATION

BILLING

BRANDING

REsearch /

aNALYTICS

Reading, prioritizing, writing, and sending emails; add follow-up / deadlines to calendar; create folders/labels/ filters to keep you organized; monitor for client requests/direction needs; fix errors from bounced emails; setup autoresponders; maintain client contact lists; answer service/support emails (refunds, trouble logging in, etc.); send emails to a list; maintain inbox at zero unread.

Create daily to-do lists, schedule calls/interviews/consults, confirm appointments, organize Dropbox/GoogleDrive, update software, create slides/videos for presentations, PDFs, workbooks, transcripts for classes, workshop or podcasts, proofread slide decks, create landing pages and all other copy, transcribe live-streams and videos, write and/or schedule newsletters and general emails, design and/or write the copy for sales pages, follow up with clients when they don’t complete tasks, contracts/agreements, or renewals; setup and send out client contracts. Schedule clients, set up calendars and handle cancellations, affiliate program management, research who your clients are meeting with and status.

Update/revamp/enhance website, test websites for mobile responsiveness, migrate blog to another domain/hosting service, domain search, research the best landing pages, add testimonials to websites, review website pages and look for broken links and updated info, create FAQ video/pages, fix broken links, set-up custom 404 error pages, SSL certificates for security, create blog post schedule; categorize blog posts, load blog posts into a social media schedulers, create / research interesting image for blog posts, setup formatting, links and images for blog posts, and schedule backups.

Set up webinar systems, funnels, landing page / opt-in, drip / Email campaigns, audit brand consistency. Upload videos and workshops into courses/membership sites and format the text under each video, create PDFs, workbooks, transcripts for classes, workshops or podcasts, create program launch plan and manage implementation cycle, and product/service promotions.

Invoicing, bookkeeping, reconciliation, resolving errors and non-payment, audit clientele to billing, billing audit/resolution, monitor software subscriptions, insurance company requirements/compliance, and expense report management.

Audit brand consistency across platforms, logo creation, update thumbnails, design layout for print/digital concepts and signage, create custom brand products/marketing swag.

Research technology, venues, how-to, competitors, and market trends. Identify new apps and software when a change is needed, setup Google analytics accounts, monitor analytical reporting for social media.

Create graphics in (Canva, Picmonkey, etc.), research interesting content to share, edit videos, search for and/or edit photos used in Social Media, write posts and CTA for social media, answer inquiries on business Facebook pages or website contact forms, manage social media scheduling and content re-purposing, research top and trending hashtags,

Schedule updates and posts, manage messenger inboxes, "Like" when anyone responds to a clients posts, Create Facebook banner art that changes weekly, interact with followers, upload videos to business pages, check stats weekly on business pages, launch Facebook ads, import email lists into Facebook, create custom audiences, create A/B split tests for Facebook ads and CTA response, Analyze patterns and success on Facebook pages similar to client pages, write scheduled posts, create images in Canva for posting, make a list of promo days in Facebook groups clients are a member of and post client offerings on those days.

Post photos daily, manage DM's, interact with new followers, create quotes and tips with Canva, analyze best time to post, research trending music, reels and stories, transcribe live-streams and videos.

Schedule tweets, manage DM's, create videos to tweet, create graphic quotes and tips to tweet in Canva, change banner & update links in bio to current promotions, monitor trending hashtags.

Interact with followers accept connection requests, copy and post blog content, include images and links, export LinkedIn contacts and upload to Twitter and Facebook.

Research podcast topics, podcast names, edit / upload completed audio, write show notes, episode descriptions, SEO and key terms for episodes, analyze statistics, upload to iTunes, promote podcasts on social media (Twitter, YouTube, Facebook, Instagram...), release podcasts.

Research the best content to upload, plan content, edit videos, interact with new followers, change YouTube cover art for current promos, clean up channel (create playlists, delete unrelated), research key terms for titles, analyze top performing videos, create plan for re-purposing analyze best post times, Create video transcripts, paste in description of each one, add annotations to videos, review comments.

Update / add keywords and meta-description tags to webpages, update and optimize alternate description for images, keyword research for blog posts, find popular posts in various niches and generate post headlines, create weekly/monthly Google rankings report.

Choose the package that works best for you

or inquire about project pricing!

No matter what package you choose, time is the only difference. You can use that time for a single service or any combination of services within six months of purchase.

About My Packages

Testimonials